For any creative project, whether it’s a website, a one-page ad or a 100-page catalog, we follow an executable plan and an outline in the form of a creative brief. Steps involved in the execution of the design process:
STEP 1
When we’re presented with a visual design challenge a client generally provides us with a creative brief outlining objectives, visual goals, desired tone, market demographics, and specifications. If this isn’t the case, we will create our own after discussing project goals with them.
Example of content for an ad creative brief
Purpose: Outline the purpose of the creative
Goals: Provide a clear statement of objectives, with priorities
Target Audience: Define, characterize and prioritize the target audience
Selling points: Outline the unique benefits, features and product selling points to be communicated visually and in the copy
Ad copy: Include rough draft of text or rough copy to be rewritten by copywriter
Tone of ad: Visual style guideline and preferences
Ad Content: Outline photography, art direction, or stock imagery requirements, and indicate the illustration or support graphics that may also be required
Brand Values: Define the known and understood values of the company
Competition: Outline major competitors and their marketing efforts
Approval process: Establish dates for feedback at various intervals in the process i.e.; approval of rough conceptuals, semi-final versions, and final creative approval
Digitalmedia Studio is your end-to-end creative design and development solution. We help our clients overhaul and improve all aspects of their visual communication systems with appealing and professional design and expert advice. We provide wide range of web site design and web development services from concept design and information architecture to production, deployment and maintenance. We also deliver highest quality corporate identity design, multimedia design and development, logo design, graphic design and interface design services. Our creative services include:
